Consumer analysis report
Motivation as a psychological force
Chapter 4
Leon G. Schiffman & Leslie Lazar Kanuk “Consumer Behavior” 8 th edition, Prentice Hall – 2006 01 Chapter No: 09 Chapter Name: Motivation.
The Consumer as an Individual
MOTIVATION Consumer Behavior. Learning Concepts Concept of Motivation Concept of Motivation Consumer needs Consumer needs Structure of emotions Structure.
The Consumer as an Individual. Figure 4.1 Model of the Motivation Process Learning Needs wants, and desires Tension Goal or need fulfill- ment Goal or.
schiff_cb_ce_03.ppt
