Target marketing
Marketing Management Session 6
Segmentation
stp
STP Analysis:- The traditional view of the business process, is not going to work in economies where people face abundant choices. There, the Mass Market.
MARKET SEGMENTATION. CONCEPT AND DEFINITION The concept of market segment is based on the fact that the market of commodities are not homogeneous but.
Chapter 8 Identifying Market segment and target
Identifying Market Segments and Targets Marketing Quality Circle 8.
Slide 10.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 The Value of Segmentation and.
TARGET MARKET1 Target Marketing. TARGET MARKET2 MARKET SEGMENTATION AND SELECTING TARGET MARKETS At the end of this module the learning outcomes are.
Lecture+3
TRAVEL & TOURISM SECTOR PRESENTED BY SADEKE SMITH COLBOURNE COLLEGE.
