Chapter 12 – Setting Product Strategy
Product, services, and branding strategies
Packaging and LAbeling
CHAPTER 8, Advance Marketing Research v2.0l
App-46 Sequencing Guide Final
How can company use packaging, labeling, warranties , and guarantees as marketing tools?
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Setting Product Strategy. What is a Product? Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy.
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