S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Service Science Seminar, University of California, Merced October 9, 2007.
S-D Logic The Service-Dominant Logic Mindset: A Primer and Preview Faculty Research Presentation Stockholm University School of Business April December.
S-D Logic The Service-Dominant Logic Mindset: An Overview and Preview Presentation to Professor Johan Arndts Markedsforingskonferanse Oslo, Norway April.
S-D Logic Alternative Logics for Service Innovation Global Advanced Technology Innovation Consortium Conference Global Innovation Challenges and Opportunities.
S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Postgraduate Service Science Symposium University of Auckland July 24, 2007.
