Technology transfer & acquisition
Chapter 10 Web
Www.mhhe.com/fourps Product Management and New-Product Development For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill.
Www.mhhe.com/fourps For use only with Perreault and McCarthy texts. © 2006 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER NINE Product Management.
Essentials of Marketing Chapter 9 Product Management and New–Product Development McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc.
