Stores format, store layout, space allocation and store size
Chapter13
Retailing
Chapter 12 Retailers, Wholesalers, and Their
Introduction to retail
Chapter 14 Direct Marketing and Marketing Resellers: Retailers and Wholesalers.
14 Chapter 14 Developing Merchandise Plans RETAIL MANAGEMENT: A STRATEGIC APPROACH.
Chapter 14 Retailers, Wholesalers, and Direct Marketers Principles of Contemporary Marketing Kurtz & Boone.
Retail Mgt. 12e (c) 2013 Pearson Education, Inc. publishing as Prentice Hall 5-1 CHAPTER 5: RETAIL INSTITUTIONS BY STORE-BASED STRATEGY MIX 1.
Chapter 13 Retailing. Introduction An intermediary involved in selling goods and services to ultimate consumers (examples?) Wholesaler Retailer An intermediary.
5 Chapter 5 Retail Institutions by Store-Based Strategy Mix RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS.
