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17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective.
10-1 MARKETING MANAGEMENT Managing Mass Communications.
16-1 Managing Mass Communications Chapter Questions How should the budget be set? What are appropriate advertising goals? How should advertisements be.
Communication If the truth isn’t tellable, fix it so it is. –John E. Powers If the truth isn’t tellable, fix it so it is. –John E. Powers.
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