Dr. Close. McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved "Doing business without advertising is like winking at a girl in the.
McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Advertising, Sales Promotion, Public Relations, Direct Marketing, Personal Selling,
1 Chapter 17: Advertising and Public Relations Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010.
