The Promotion Strategy Glencoe Entrepreneurship: Building a Business Developing a Promotion Strategy Budgeting and Implementing Promotional Plans 12.1.
Please have last weeks homework on your desk ready to be collected This weeks homework is task 2 – Due 22/10/12 Make sure you write it in your organiser.
Chapter 17 Promotional Concepts and Strategies SECTION 17.1 The Promotional Mix 1 Marketing Essentials Chapter 17 Promotional Concepts and Strategies Section.
Promotional Mix. What is promotion? Any form of communication a business or organization uses to inform, persuade, or remind people about its products.
Explain the role of the promotion strategy. Explain how to formulate promotional plans.
Explain the role of the promotion strategy. Explain how to formulate promotional plans. Identify considerations for putting together a promotional mix.
