Ch14 introto business
Promotion ans Pricing
PROMOTION LECTURE FOR LINKED IN
Chapter 14 Promotion and Pricing Strategies Learning Goals Discuss how integrated marketing communications relates to a firm’s overall promotion strategy.
Chapter 14 Promotion and Pricing Strategies
Promotion and Pricing Strategies
> > > > Promotion and Pricing Strategies Chapter 14.
• Promotion The function of informing, persuading, and influencing a purchase decision.
