Chap017 Integrated Marketing Communication
Promotion in Marketing Use communication to influence the awareness, feelings, beliefs and behavior of prospective customers Use communication to influence.
ICH-GCG June 2009 Pan American Health Organization CURRENT STATUS OF PAN AMERICAN NETWORK FOR DRUG REGULATORY HARMONIZATION (PANDRH): James Fitzgerald.
Chapter 6: THE REGULATION ENVIRONMENT FOR PROMOTION and ETHICAL ISSUES 6.1.
