Fashion and the Promotional Mix. Lesson Objectives Explain the four components of the promotional mix. Describe a fashion promotion plan. Discuss how.
A business will use promotional activities to communicate the benefits of their products to their targeted customers.
Chapter 1 An Introduction to IMC By Emran Mohammad (Emd) Mkt 337 (sections 8 & 9)
Promotional Mix. What is promotion? Any form of communication a business or organization uses to inform, persuade, or remind people about its products.
Chapter 8 MARKETING. The 4 P’s of Marketing 1. Product 2. Price 3. Place 4. Promotion.
DECA Crash Course Your Guide to the DECA Basics. Can you DECA? DECA Xavier Guidelines Crash Course: The 4 P’s Promotional Mix Product Life.
A REVIEW OF: PROMOTION/IMC & ADVERTISING FRAMEWORKS.
ADVERTISING MANAGEMENT …through the lens of Branding Dr. Close.
Standard 2. Understand the role of Promotion Define Promotion: ◦ Any form of communication a business or organizations uses to inform, persuade or.
The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400.
COMPETITION IS EVERYWHERE 7.1 7.1 Targeting Market Segments 7.2 7.2 Positioning for Competitive Advantage 7.3 7.3 Competing for Market Segments 7.4 7.4.
1 Goals of NFTE Marketing Bingo To introduce students to the elements of the promotional mix (Advertising, Visual Merchandising, Public Relations, Publicity,