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For use only with Perreault/Cannon/ McCarthy texts, © 2009 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 14 Promotion Introduction to Integrated.
What is Trade Promotions? Created August 5, 2004.
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Sap retail promotion management
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Trade Promotion Management SAP Trade Promotion Management
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Integrated Marketing Communications Evans & Berman Chapter 17.
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