How can behavioural economics improve policies affecting consumers? Brussels, 28 th November 2008 V. Scailteur Procter & Gamble – Government Relations.
Consumer Decisions: Psychology for Profit Chapter 6 & 7.
Introduction to Social Marketing Thanks to: Dr. Debra Basil.
B&Q – small steps over time – driven by the label. 10% of world’s productive forests FSC’ed - Marks and Spencer - Wyevale Garden Centres 1993 1997 1995.
18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising.
What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt [email protected].
Focused on the Warfighter: Overview of the DoD SBIR/STTR programs TechLink is an Authorized U.S. Department of Defense Partnership Intermediary per Authority.
APPLIED MARKETING STRATEGIES Lecture 30 MGT 681. Strategy Formulation & Implementation Part 3 & 4.
Social Marketing 101. Social Marketing Uses commercial marketing techniques to contribute to –Individual well being –Good of society.
DNA National Workshop Belmopan 4 & 5 November 2010 Carlos Fuller Deputy Director The Status of the Climate Change Negotiations and Implications for the.
Retention. Numbers that Matter 3476= total number of women enrolled at least 95% retention at each visit, at each study site 100% attention to data quality,
Linking Ozone Layer Protection, Climate Change and Energy Efficiency Caribbean Ozone Officers Meeting Antigua and Barbuda 1 – 4 March 2011 Carlos Fuller.