Kotler11 Basic
Pricing Strategies Chapter 12. 12 - 1 Definitions Market-Skimming Pricing Market-Skimming Pricing Setting a high price for a new product to skim maximum.
Pricing Strategies Chapter 26.1. Ch 26.1 – Strategies in the Pricing Process The various pricing techniques The steps in setting prices The use of technology.
Pricing Strategies Chapter 10. Three Potent Forces Image Competition Value.
Unit 8 Pricing Chapter 25 Price Planning Chapter 26 Pricing Strategies Chapter 27 Pricing Math.
Pricing Products: Pricing Strategies
What’s Happening?