Customer Lifetime Value to Prioritize Customer Experience Management
Chapter 20: Elasticity McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. 13e.
1 1ReadingsReadings Baye 6 th edition or 7 th edition, Chapter 11 BA 445 Lesson A.10 Monopoly Pricing.
MIFIRA Framework Lecture 11 Markets and consumer demand Chris Barrett and Erin Lentz February 2012.
10e 06 Chap Student Workbook