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Chapter 1- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter One Creating and Capturing Customer Value.
Investment Basics. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5-2 All rights reserved. No part of this publication may be reproduced,
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1-1 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter Outline 1) Overview 2) Definition of Marketing Research 3) A Classification.
1-1© 2007 Prentice Hall Chapter 1 Introduction and Early Phases of Market Research.