Marketing Management
What is MARKETING? Some basic definitions of marketing and the marketing concept.
18647056 Marketing Management
Marketing management part i
Real Madrid Case Study
Lecture 1 applied marketing strategies
Chapter 13 Managing customer satisfaction Define customer satisfaction Understand the importance of satisfying customers Evaluate customer satisfaction.
Slide 1.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 Introduction to marketing Lecture.
Integrated Marketing Communications (KOM 5325) Hamisah Zaharah Hasan, PhD [email protected] 03-8946 8667 [email protected].
Applied Marketing Strategies
Meaning Marketing is made up of a number of activities known as ‘marketing functions.’ Marketing functions are such activities as marketing perform.
Chapter 13
