C hapter Eighteen Psychology at Work in the Global Economy © 2012 John Wiley & Sons, Inc. All rights reserved.
Presentation Elevation Lite - 2015
Presentation Elevation Spring 2015
12 Communication & Persuasion Readonly
Chapter 8: ADVERTISING:MESSAGESandMEDIA 8.1 The Nature and Scope of Advertising ADVERTISING – A PAID, MASS-MEDIA ATTEMPT TO PERSUADE. SIMPLE BUT COMPREHENSIVE.
