Using Online Advertising To Build Brands
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Manpower Planning
From Chaos to Success How Better Cost Accounting can Propel Your Company to Higher Profitability
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Chapter 17
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Promotion
Chapter 13 Identifying and Forecasting Global Markets Sales Management: A Global Perspective Earl D. Honeycutt John B. Ford Antonis Simintiras.
Chapter Objectives Personal Selling and Sales Promotion CHAPTER 17 1 2 4 7 8 Describe the role of todays salesperson. Describe the four sales channels.