Chapter 5 (designing marketing programsto build brand equity)
Marketing Latam - 06 Product
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
5.1 CHAPTER 5: DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College.
CHAPTER 5: DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY Lecturer : Md Shahedur Rahman.
5.1 DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY.
