12-1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Income and Social Class CONSUMER BEHAVIOR, 9e Michael R. Solomon.
Chapter 12 Social Class and Lifestyles 12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall CONSUMER BEHAVIOR, 10e Michael R. Solomon.
13 - 1 Chapter 13 Income and Social Class By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition.
Income and Social Class. 13-2 Consumer Spending and Economic Behavior General economic conditions affect the way we allocate our money A person’s social.
Social Class & Lifestyles Dr. Azita Hirsa. Social Class Both personal and social conditions influence how we spend our money.
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12-1 Chapter 12 Income and Social Class CONSUMER BEHAVIOR, 9e Michael R. Solomon Dr. Rika Houston CSU-Los Angeles MKT 342: Consumer Behavior.
Chapter 12 Income and Social Class