Chapter 16 Sales Promotion. McGraw-Hill/Irwin 16-2 Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. Sales Promotion An extra incentive.
1 Chapter 15 Sales Promotions. 2 Sales Promotion Sales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques to Structure.
Sales Promotion 16 McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Sales Promotions
