Revitalize the Brand Using the Existing Brand Equity
Brand Failures
Brand Failure
What challenger brands are, how they work and how to become one. Illustrated though many global examples of challenger brands.
WE NEEDED TO REBRAND WHY 1.Coherence. Needs to bring unity to colours, logos, visual impact. 2.Old brand(s) under threat 3.To increase revenue to the.
Wisdom Exchange 2006 Report
Mega Trends & Counter Trends
Top Trends 2010
Building Relentlessly Relevant Brands
Canh Cam: Creative Content Credentials
A Study on Brand Awareness among Women Skincare Buyers in Tier-3 Cities of Madhya Pradesh
