1.Understand the decision-making process of consumer purchasing online. 2.Describe how companies are building one-to-one relationships with customers.
Marketing and Advertising in E-Commerce. Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making.
Lecture 2 ref: Chapter 4 Consumer Behavior, Internet Marketing, and Advertising 1 Copyright © 2010 Pearson Education.
Chapter 4 Consumer Behavior, Market Research. Electronic Commerce 2 Learning Objectives 1.Describe the factors that influence consumer behavior online.
Chapter 5
E-marketing
Overview Ch. 4 Describe the factors that influence consumer behaviour online Describe how companies are building one-to- one relationship with customers.
Lecture Topic 4
