Developing a Marketing Strategy. Marketing: Micro and Macro levels F Macro Level: –Marketing is the process by which buyers and sellers are brought together.
1 Marketing and Sales Roundtable Leveraging Sales and Marketing Systems in Early Stage Companies November 2003.
© 2008 Pearson Prentice Hall 6-1 Chapter 6: Formulating Strategy PowerPoint by Hettie A. Richardson Louisiana State University.
THE INTERNATIONAL STAGE 6-1. Opening Profile: Global Companies Take Advantage of Opportunities in South Africa Acer Africa Alcatel General Electric Acer.
CHAPTER 2 Media in the Marketing Concept. The relationship between marketing and media planning Media planning decisions are directly affected by marketing.
Chapter Fifteen 15-1. The Research Report 15-2 Key Terms & Definitions Organizing the Report: 1.Title Page 2.Table of Contents 3.Executive Summary 4.Background.
