Ad-PPTs
Introduction to advertising & integrated marketing communication
Introduction to advertising
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Media Planning Buying Spring 2010
Prentice Hall, © 20091-1 Introduction to Advertising Part 1: A Passion for the Business Chapter 1.
Introduction to Advertising Advertising Principles and Practices.
Message Decisions. Communication Advertising is, first of all, a form of communication. Communication The passing of information The exchange of ideas.
Message Decisions. Major Decisions in Advertising.
Session # 7
PART ONE Foundations
Advertising Principles
