New product
Marketing Research
Hisrich Peters Shepherd Chapter 4 Creativity and the Business Idea Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.
by Norhaniza Abdul Latiff Consumers Informally monitor potential ideas and needs. Formally arrange for consumers to express their opinions.
New-Product Development and Product Life-Cycle Strategies Chapter 9 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON.
ENTREPRENEURSHIP MODULE 2 Creating and Starting the Venture President University Faculty of Business and International Relations January 2013.
