Innovatia Overview
New Product Adoption
Sbci Marketing Roi
Centaur Research Service portfolio / credential
New product development & adoption process ppt @ bec doms mba 2010
Requisite biomedical I-Corps@NIH 121014
Debanjan Saha synopsis of research proposal
New Product Development
New Product Adoption: Project on consumer innovativeness and perceved risk in the smartphone segment
Chapter Six MarCom’s Role in Facilitating Product Adoption.
2007 Thomson South-Western Facilitating the Success of New Brands Chapter Seven.
2007 Thomson South-Western Facilitation of Product Adoption, Brand Naming, and Packaging Chapter Seven.