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Chapter 16Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared.
Chapter 17 Promotional Concepts and Strategies 1 Section 17.2 Sales Promotion Marketing Essentials Chapter 17 Promotional Concepts and Strategies.
Sales Promotion and Personal Selling. Objectives Define and state the objectives of sales promotion. Discuss the most common forms of consumer sales promotion.
©2003 South-Western Chapter 14 Version 3e1 chapter Sales Promotion and Personal Selling 14 Prepared by Deborah Baker Texas Christian University.
Sales Promotion Chapter 18 Ch 18: Sales Promotion 2 Sales Promotion Using incentives to create a perception of greater brand value Consumer Market –Induce.
