Kelly Hecht, Emmett Corboy, Maria Tagle. IMC Objectives & Strategies 18 Positioning & Campaign Theme 19 Creative Recommendations 20 Objectives for Advertising.
Introductory Workshop. Added Value Why do it? Meet customer needs Gain competitive advantage – unique Enter a new market / market segment To gain a bigger.
Enjoy!Whitbread Stewart Miller, managing director, David Lloyd Leisure Deutsche Bank, July 2004.
Home & Garden Trends May 2011 Adam Goodman Vertical Insight Manager.
Entertainment: Music Trends March 2011. Contents.
