2 marketing environment
Marketing Environment
Week 2
C2 Marketing Environment
Coca cola presentation
Analyzing the Marketing Environment Chapter 3 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON.
© September 2014. Market segmentation is the process that companies use to divide large heterogeneous markets into small markets that can be reached more.
Analyzing the Marketing Environment Module 4 Dr. Mohamed Zamil AL-Akhtaby.
Chapter 3. Objectives Understanding environmental forces. Company’s Micro-environment Company’s Macro-environment Responding to the marketing.
