Chapter 6 Source, Message and Channel Factors. The Persuasion Matrix.
Chapter006
Source, Message and Channel Factors. Credibility Attractiveness Power Internalization Identification Compliance Credibility Internalization Attractiveness.
Source, Message, and Channel Factors 6 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
The Psychology of Advertising & Communication. Credibility Attractiveness Power Internalization Identification Compliance Credibility Internalization.
