Integrated Measurement Solutions
Measuring-Effective-Digital-Media-Relations
Measuring the Effectiveness of your Media Strategy
The Analytics Series - Webinar 3 - Return on Investment
The Analytics Series - Webinar 2 - Measure What Matters
Revisiting the IMC Construct
Marketing report ( hipolin ).
Digital Media Planning
Valid Metrics Workshop Ruth Pestana and Mike Daniels.
ROI in PR Measurement developing a practical strategy Mike Daniels Chairman AMEC.
PR Measurement 2.0