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Copyright © 2003 Prentice-Hall, Inc. 10-1 Chapter 08 Identifying Market Segments and Targets.
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Chapter: 6. Objectives Learn the three steps of target marketing, market segmentation, target marketing, and market positioning Understand the major.
TARGET MARKET1 Target Marketing. TARGET MARKET2 MARKET SEGMENTATION AND SELECTING TARGET MARKETS At the end of this module the learning outcomes are.
Market Segments and Targets
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