pharmaceuticalmarketingcourse
5/15/2015Marketing Research1 MEASUREMENT An attempt to provide an objective estimate of a natural phenomenon ◦ e.g. measuring height ◦ or weight.
Chapter 29 Conducting Marketing Research1 What You'll Learn The Marketing Survey How to construct a survey The ways that technology is used in marketing.
GRAHAM HOOLEY • NIGEL F. PIERCY • BRIGETTE NICOULAUD
