Csr
Keller 1993
Sample state-of-social-report-2011
Strategic Brand Management Chapter 15
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Keller, Analysing Factors Influencing Marketing Communication Effectiveness Along Four
ritchie et ritchie 1998
Harvard Strategic Marketing
Compile Edited
21st century brand management: how to increase relevance to social network-enabled customers
Brand Management Pantene Sunsilk Dove
11 Chapter 3
