45 Ways to Make Your Business More Successful Economic Affairs Committee Instructed by Ruth Van Dine, RPT, John Parham, RPT and Mark Purney, RPT Co-developed.
Chapter Seventeen Planning and Controlling Global Marketing.
Framework for Assessing Multinational Strategies
Marketing Mix Strategies
The Essential Edge News, Volume 1 Issue 8-UK
The Essential Edge News, Volume 1 Issue 8-US