E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Chapter 15: Customer Relationship Management ©2009 Pearson Education, Inc. Publishing as Prentice Hall 15-1.
©2006 Prentice Hall14-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 14: Customer Relationship Management.
Customer Relationship Management E-M ARKETING /6E C HAPTER 15.
E-Marketing 5/E Judy Strauss and Raymond Frost
