1.- Do each of the activities, they are exam- like exercises, in your notebooks and I’ll pass by checking them. 2.- Work in the same group as always! 3.-
P ERSUASIVE WRITING Advertising. W HAT IS ADVERTISING ? Advertising is a tool used to get people to want to buy something. The main reason ads are created.
CH 2: Writing to Get Attention The Headline. 4 Things a Headline Must Do: 1) Get attention 2) Target the audience 3) Deliver a complete message (that.
Media Selection in Advertising
Media Planning, Objectives, and Strategy for Advertising and Promoting the Brand
Decisions 2012
