10 ways to outsmart your ppc competition in 2013
Gamc2010 05 - optimizing adwords campaigns via google analytics - lianne mateo and iris cheng - google
State of Internet Marketing 2012 – Session 3
Optimising Ad Words Campaigns
Assessing Keyword Bidding Complexity by Rob Cooley
Веб-аналитика для КИМ
Most frequent mistakes in Web Analytics : Don't trust your Analytics
Paid Search Tips For Winning at eCommerce
Define, Monitor & Improve Your Website’s Performance