Part Six Distribution Decisions 15 Marketing Channels and Supply Chain Management.
Chapter 14
Chapter 15
By- Sapana Agarwal 08-702 Vaibhav Alone 08- 705 Smita Bommera 08-712 Pramod Kamble 08-743 Neha Vyas 08- 757.
Chapter 11 Ver2e1 Chapter 11 ©2000 South-Western College Publishing Retailing Retailing Prepared by Deborah Baker Texas Christian University.
Ch. 16 Franchising as a Marketing Channel. Major Topics 0. Basics I.Why? II.Before you sign up as a franchisee III.A Franchise Contract* IV.The Plural.
FRANCHISING