Advertising and Public Relations Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 15.
Chapter 1 Integrated Marketing Communications. Chapter 1: IMC Chapter Objectives We will: 1. Review the various elements of the promotional mix 2. Summarize.
Integrated Marketing Communication 14. 14- 1 Definition The Marketing Communications Mix The specific mix of advertising, personal selling, sales promotion,
$200 PROMOTIONMEDIA PUBLICITY & PR $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 MERCHANDISING DISTRIBUTION.
The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400.
