Manual Markstrat
Keller sbm3 03
Beliefs and Attitudes Attitude: Relatively consistent evaluations, feelings, and tendencies toward an object or idea. Liking or disliking things Healthy.
Supremecourt
Keller Sbm3 03
brand managament
Product Develop Part
BRAND POSITIONING & VALUES
Perceptual Mapping
Positioning in Building brand equity
Beskin Dividing Line Segment in Given Ratio LML
Presentation Marketing 103 - Concept Testing
