Integrated Marketing Communications
Chapter 6 ((integrating marketing communications to build brand equity)
Keller sbm3 06
Designing and managing integrated marketing communication
Kotler mm 14e_17_ippt
Chap 6integratedmarketingcommunicationstobuildbrandequity 130519080754 Phpapp01
Integrating Marketing Communications to Build Brand Equity Final
6.1 CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College.
APPLIED MARKETING Session 6. What are marketing communications? Marketing communications are the means by which firms attempt to inform, persuade and.
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
