referene Group and Family Reference
Chapter 10(1)
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Schiffman cb10 ppt_10
© 2006 Thomson Business and Professional Publishing. All rights reserved. T H I R D E D I T I O N PowerPoint Presentation by Charlie Cook The University.
Part Three Target Market Selection and Research Target Markets: Segmentation and Evaluation 7 7.
The Family and Its Social Class Standing CHAPTER TEN.
