The top documents tagged [hightech marketing different]

Geoff Moore -crossing the chasm for ProductX.org

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309 views

Crossing the Chasm - What's New, What's Not

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4.720 views

Crossing the Chasm What’s New? What’s Not?. Disruptive Innovation What Makes High-Tech Marketing Different? High Risk Unproven products and promises Incompatible.

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215 views