Chapter pricing concepts for establishing value thirteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Chapter pricing concepts for establishing value fourteen Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without.
CHAPTER 19 Pricing Strategies PRICING STRATEGIES Specific pricing strategies grow out of the overall marketing strategy. SKIMMING PRICING STRATEGY Skimming.
