Blue Ocean Strategy
Growth and growth intentions - a meta-analysis of existing evidence - Jonathan Levie and Erkko Autio
Blue ocean srategy
Blue green red and purple ocean strategy
By W Chan Kim and Renee Mauborgne. Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue.
Gerald, Brandon, Scott, Kara, Ryan, Lee, Brett, Courtney.
Full Text on BOS
Session Materials
Creating Blue Oceans
Ch. 1 Creating Blue Oceans
