Business Chapter1
Marketing Of Services MBA-SEM-IIITERM-01-2012. MODULE-01 Duration-3 Lectures. ► INTRODUCTION TO SERVICES MARKETING ► Definitions. ► Characteristics &
Marketing Of Services MBATERM-04-2013Unit-1. MODULE-01 Duration-3 Lectures. ► INTRODUCTION TO SERVICES MARKETING ► Definitions. ► Characteristics & classification.
To accompany Basic Marketing, ppt slides Compiled by Prof. Tim Richardson Slide 1 What is a Product? “… a good or service or idea consisting of a bundle.
Product What the Customer Wants What is a Product? “ … the need satisfying offering of a firm …” Translation what you buy, that satisfies what you.
